After filming this weekend, we had collected all of the footage that we needed to actually create our music video. My groupmate savanna is very talented when it comes to editing. So she can edit very fast and very well at the same time. While filming we made sure that we recorded enough footage so that we wouldn’t be short in any parts. Our main issue was that we wanted to record more than enough just because we all had doubts on weather it would be long enough. We also wanted to fit our schedule. We planned to film this weekend which is what we did. We also planned to have about 3 days to edit because our music video is due this week sometime thursday-Friday. So our timing was completely perfect.
Editing our commercial was mostly done by our partner savanna. Haylie (who’s phone we used to film) sent all the footage to savanna right after filming, so that everything was already accessible. We used many programs to edit such as iMovie, our regular editor and more. But the most useful and convenient program to edit on is iMovie. We decided earlier on what parts we would for sure use in our music videos and which ones we wouldn’t. I believe that we used the effect “zoom in” one of the most used for our music video. This was the effect we used when we zoomed into the name so that no scrubs could easily be seen. Another affect we used the most was the music choice. This was the option to place music over our clips. This was the most used because we were editing a music video, so obviously we need music!
Some of the final things we did while editing were, adding final affects, cutting certain scenes, and adding particular scenes as well. While editing we had to always re-watch our music video so that we would see how everything would flow. It was easiest to just add or subtract a certain clip while watching it over. Editing is one of the most satisfying things to do because that’s when you see everything come together. When you’re filming you’re not sure how everything’s going to come out. But when you’re editing you clearly see everything coming together. One of the issues we came across was our commercial would end in a weird spot. My group mate Savanna kept editing trying to stop the commercial in a better spot. But every time we would edit it would keep ending in a weird scene. But then after a few tries we figured out how to end our music video in the perfect spot.
Thursday, December 5, 2019
Monday, December 2, 2019
Filming: creating the music video
Over Thanksgiving Break my groupmates and I all met up on Sunday to film. We decided to meet up around noon. Meeting at this time helped us use all of our time efficiently. It also helped us conserve most of the sunlight before the sun went down. The first thing we decided to film was the scenes in the car, it was most convenient to film it first so that we could just get it out of the way. After filming most of the car scenes we all went to galleria mall to film in our second location. We had walked around the mall for a little bit to find the perfect place to film. We decided to film in a little spot where all 3 of us could fit comfortably into the shot. After filming at galleria mall, we went to ft. Lauderdale beach. This was our 3rd and final location for filming.
Before meeting with all my group mates, we decided in class that we would use one of our group mates haylies iPhone to film. We thought that using her phone was the best choice because it has a new feature called wide shot which would help us record most pans much better. Also the resolution of the camera is much better than the cameras we could check out at school. At all of our locations there were spots that we could easily place the phone on. Using the Phone makes it much more easy to carry our “equipment”. Another reason it’s very good to use the phone is that it makes sending the videos/clips easier to transport among each of us. we all would take turns recording because only three of us went ( which is all of my groupmates). This made it challenging for some scenes because when all of us wanted to be in a shot we would have to place the phone almost on the tripod and set the timer for when we would be walking. but other than the three person scenes The filming process went very smoothly. we would all rotate to film so that we would all be in the music video.
When I first got with my groupmates we immediately started filming in the car. Savanna was the first want to film my other group me Haylie get into the car. I helped record One of the first scenes which was when Savanna and Haylie looked at each other greeting one another. Haylie and Savanna both helped film when there was a scene of me getting into the car. When we got to the mall, there were a few scenes which were all three of us because we had a dance. Savanna came up with the choreography for our dance. We all thought that the dance would fit very good into using our song because it’s upbeat and makes you want to dance. So mostly all of the scenes at the mall consist of all of us. The last location which is the beach has clips of all of us individually. We thought that having individual scenes would be good as well because it gives each of us a moment to shine and to do our dance.
Monday, November 25, 2019
Filming: first day
This weekend my group and I did not film because we are planning to film next weekend. We also didn’t check out a camera, so that was another issue. We’re planning to film on the 1st of December. We are going to three locations. The first location we’re going to is the beach, specifically we’re going to go to Fort Lauderdale Beach. The second location we’re going to is the mall, whichever mall is closest to the beach. The third location we’re going to is someone’s bedroom because that’s where one of the scenes are. One of the other locations is someone’s car. This as well is another scene which helps us start the commercial. It’s important that we go to all of these locations on time so that we can use as much of the day as we can.
When we get to these locations. The timing is crucial because the sun goes down earlier now so we only have a limited amount of sunlight we can film in. It’s very important to film and sunlight because since we’re going to be at the beach we need the natural light. The same thing goes for as if we were in the mall or in a car. Filming at night time makes it very hard to view the actors. My group and I could not film this weekend because all of our schedules did not match up. It was a little difficult finding a day we could all film on. The first is a perfect day because it gives us enough time to edit and review our commercial before the due date. The editing process might take us about two to three days because my Group mate Savanna is very good at editing. Same thing goes for Haylie who is very good at filming.
My group and I really like the song no scrubs. We all collaborated and chose this song because we heard it throughout our childhoods.The hip-hop and the rhythm of the song makes it easy to get into a happy mood which is the type of commercial we wanted to create. So far my group and I are thinking that we should create sort of a dance to the song. We also wanted to bring some guys because since the song says no scrubs, in our commercial we would end up pushing them away. The song also is very easy to learn because the lyrics are very clear to be heard. We all thought that filming no scrubs at the beach and a few different locations would be perfect because we would do jump scenes when we edit. When we use multiple scenes it will help go with the rhythm of the music which will make the Commercial look more professional. but we will be filming for sure December the first. We are all so excited!
When we get to these locations. The timing is crucial because the sun goes down earlier now so we only have a limited amount of sunlight we can film in. It’s very important to film and sunlight because since we’re going to be at the beach we need the natural light. The same thing goes for as if we were in the mall or in a car. Filming at night time makes it very hard to view the actors. My group and I could not film this weekend because all of our schedules did not match up. It was a little difficult finding a day we could all film on. The first is a perfect day because it gives us enough time to edit and review our commercial before the due date. The editing process might take us about two to three days because my Group mate Savanna is very good at editing. Same thing goes for Haylie who is very good at filming.
My group and I really like the song no scrubs. We all collaborated and chose this song because we heard it throughout our childhoods.The hip-hop and the rhythm of the song makes it easy to get into a happy mood which is the type of commercial we wanted to create. So far my group and I are thinking that we should create sort of a dance to the song. We also wanted to bring some guys because since the song says no scrubs, in our commercial we would end up pushing them away. The song also is very easy to learn because the lyrics are very clear to be heard. We all thought that filming no scrubs at the beach and a few different locations would be perfect because we would do jump scenes when we edit. When we use multiple scenes it will help go with the rhythm of the music which will make the Commercial look more professional. but we will be filming for sure December the first. We are all so excited!
Thursday, November 21, 2019
Storyboard: music video
1. The first box of the storyboard models the opening of our music video. We will use a point of view shot to show the car from a backseat perspective. We will then zoom in from point of view onto the button that is used to turn up the volume of the radio. For all of the car scenes, the actors will be wearing either jeans or sweatpants and a tank top or T-shirt.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
Wednesday, November 20, 2019
Planning: the music video
1. Location- We will be filming at four different settings throughout the music video. The first setting is at the beach, this location follows the conventions for this genre. The next two settings are a bedroom and in a car which helps tell the story of the song. The last setting is at the mall because that is a classic hang out spot and will help tell our story.
2. Health and Safety- To ensure everyone is safe, a parent will be present at each of the takes. We will also make sure we are not careless while filming in public settings. In the car everyone will always have their seat belt as well.
3. Props: Shopping bags for the mall scenes to go along with that section of the music video. A car could be considered a prop for this project because we will be using the radio in it. A speaker/radio will also be used to show the actors in the music video listening to the song.
4. Costumes- Mall: T-shirt with jean shorts or long jeans. Beach setting: Sweatpants and a jacket/sweatshirt or tank top. Car setting: T-shirt or jacket with pants. Bedroom scene: Pajamas.
5. Schedule:
November 19- November 30th 2019
Planning/Storyboarding
December 1st, 2019
Filming
11:30 am- All of us will meet up at the mall. We will shoot there from 11:30 am to around 1 pm.
1:00 pm- On the way to the beach we will film our car scenes which we will film for about 30 minutes.
1:30 pm- We will go over to the beach to start filming all of our beach scenes. We will film there till 3 pm.
3:20 pm- We will go back to one of our group mate's house and film us dancing around in the room. We will film there till about 4:20 pm.
4:20 pm- Finish filming.
December 1st- December 6th, 2019
Editing music video.
Friday, November 15, 2019
Music video: research blog
We are done filming our commercial and have submitted it. While filming I learned a lot on editing, Sound, and camera movements. But specifically I learned that you have to be very organized while filming. Your storyboard is a very important piece of information that guides you the whole time you’re filming. What I didn’t learn very good is how to specifically dump our footage from the camera, to the computer. Another thing I learned but I’m not very strong at is editing on iMovie/pinnacle studios. I liked being on screen but For next time I’d rather be behind the camera. I’m very excited to film the music video now!
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
Thursday, November 7, 2019
Editing: once again
This week the computers were fixed. My amazing groupmate savanna had the idea to use iMovie to help us edit our footage. I thought this was very smart because we are all familiar with iMovie. Savanna is especially familiar with iMovie so exiting was a tad easier than pinnacle studios. I’ve been very sick so this week I could be in person to help my group mates, rather they would text in a group chat that we made keeping me informed. They asked questions like how does this scene look ? Or what should I add and what should I take away. This was very helpful because I still felt like I was helping my group in someway. Overall I’m very happy that Haylie and savanna did an amazing job keeping me informed and giving me little jobs to do. So I have some pretty great group mates.
When we decided we were going to use iMovie we decided what needed to be in our commercial and what shouldn’t be in our commercial. We cut some extra parts out as well. We decided what transitions we would use. We also tried and experimented with tracking shots and even more transitions from scene to scene. One of the difficult parts in editing our commercial was we wanted to use sound. We thought that the vans commercial had to have sound it could not be without sound. We tried many many songs but some of them didn’t fit the mood. Haylie and Savanna decided on the perfect song for our commercial. They also decided what part in particular the song should play throughout the commercial. We ended up choosing an indie type of song. Which was a type of genre we wanted from the start.
We also had to make sure our commercial seem to have a sense of direction. As if the commercial was leading up to something. We zoomed in on the vans because that is what The commercial is all about. The storyline is meant to be that both girls are wearing vans. the one skateboarding sees the girls sitting on the bleachers and notices that they’re wearing the same shoes. All the parts editing around that we had to make sure we’re not choppy. It was hard enough to work with that small amount of footage we already had. We had to use all her footage because there was no time to re-shoot. Overall we were happy with our footage but some parts we could’ve done better at. Transitions are the best and when we edit the screen to follow the skateboard it’s one of the best tooAll the parts editing around that we had to make sure were not choppy. It was hard enough to work with that small amount of footage we already had. We had to use all her footage because there was no time to re-shoot. Overall we were happy with our footage but some parts we could’ve done better at. Transitions are the best and when we edit the screen to follow the skateboard it’s one of the best two.
When we decided we were going to use iMovie we decided what needed to be in our commercial and what shouldn’t be in our commercial. We cut some extra parts out as well. We decided what transitions we would use. We also tried and experimented with tracking shots and even more transitions from scene to scene. One of the difficult parts in editing our commercial was we wanted to use sound. We thought that the vans commercial had to have sound it could not be without sound. We tried many many songs but some of them didn’t fit the mood. Haylie and Savanna decided on the perfect song for our commercial. They also decided what part in particular the song should play throughout the commercial. We ended up choosing an indie type of song. Which was a type of genre we wanted from the start.
We also had to make sure our commercial seem to have a sense of direction. As if the commercial was leading up to something. We zoomed in on the vans because that is what The commercial is all about. The storyline is meant to be that both girls are wearing vans. the one skateboarding sees the girls sitting on the bleachers and notices that they’re wearing the same shoes. All the parts editing around that we had to make sure we’re not choppy. It was hard enough to work with that small amount of footage we already had. We had to use all her footage because there was no time to re-shoot. Overall we were happy with our footage but some parts we could’ve done better at. Transitions are the best and when we edit the screen to follow the skateboard it’s one of the best tooAll the parts editing around that we had to make sure were not choppy. It was hard enough to work with that small amount of footage we already had. We had to use all her footage because there was no time to re-shoot. Overall we were happy with our footage but some parts we could’ve done better at. Transitions are the best and when we edit the screen to follow the skateboard it’s one of the best two.
Wednesday, October 30, 2019
Editing: starting to edit
Yesterday was the first day we started to edit. After filming we automatically started the editing process. As soon as we got done filming 2 classes ago we dumped all of our footage on one of our class computers. Our teacher told us to dump the footage on one of our group mates accounts so that we could all reach it and that it should be on the desktop available on their account. The next class we got to class and sat at a different computer, and logged into the account we dumped on. We then found out that our footage wasn’t on the desktop of the computer and that we had to go back to the original computer we dumped on, and share the files. I got nervous because I thought that we lost our footage or that we dumped the footage wrong. We had 2 options when sharing the footage, we could either put it on a thumb drive or upload it to google drive. We thought it would be best to upload it to google drive so that we could all view and have the footage. Also putting it on google drive we can share it with all the group mates to their Gmail accounts so that we can all have access when we would like.
When viewing our footage we decided which ones we should not put into the commercial first. This was the best way for us to start so that we could just start clean with all the footage we are going to use. When first watching our footage we found out that we didn’t like most of the scenes, so we went out and recorded them again. We re-recorded most of the main scenes: the skateboarding scenes, bleacher scenes, talking scenes etc. We also switched last min who would do what part because certain scenes didn’t fit along the “storyline” as well. So I switched with one of my group mates on the bleacher scene while she recorded. We then went back to class, viewed the scenes and we decided we liked them better than the other clips we took. We then thought of ideas of what we could edit into our intro and outro. We also discussed what type of music would go into it. My group was thinking like alternative music like indie music to put into it.
We had a problem because all the computers in our classroom didn’t work. pinnacle studios the app we use for editing wasn’t available on the computers. Our teacher told us that we are getting either laptops or new computers very soon. That way it’ll be easier to edit with no problems. Another issue is that we cannot get pinnacle studios anywhere else other than at school, so even if we wanted to get a head start and learn some of the controls we can’t because it’s not available. So next class we are going to edit so then we have to automatically try to get all of our major editing done so that we can turn everything on time as our teacher directed. One of our teammates was out as well so, it’s harder to make decisions on what we want to keep in or what we want to leave out without her. But next class I’m so excited to start editing on pinnacle studios. I’m so excited for how our commercial will turn out. thanks for reading !!!
Wednesday, October 23, 2019
Filming: first day
Today was the first day we filmed for our commercial. I had multiple roles and parts I had to play today. I was recording my groupmate haylie while she was on the penny board prop and I followed her while she was moving. I was also recording some of the pan shots and many of the shots that were taken under the bleachers. My group mates and I frequently switched filming. we all wanted to be in the commercial so we would switch off and pass the camera to each other so that we could all be in it. There is one shot where we are sitting on the bleachers all together, but for that particular shot we had to use a tripod. I believe that we followed the storyboard pretty well, but we had new invisions along the way. For example, like what angles to film at and how we should film it but that's all the changes we did. We did most of our filming today, but friday we might want to add a little more scenes to the intro and outro of our commercial.
My group and I went to about 4 locations today to film. We used the sidewalk that is near building 21 and chiefs classroom for the first scene. the first scene is where you see the vans shoe kick up the penny board and where we ride the penny board down the pathway. The first scene is very important to me because this is where you show off the shoe for the very first time. I also believe that using a "skateboard" or "penny board" helps with the image of vans and what they stand for. The second location we used is the bus loop in front of some of the trees that are in that area. I stood in front of the trees looking down while my group mates did a pan vertically starting from my shoes up. This shot helps highlight the shoes once again. The greenery in the background also helps highlight the somewhat white shoes. I thought that looking down would also help the shoes standout much more.
The third location that we went to was the track, here we did a pan of the bleachers with a groupmate sitting on it. The fourth location that we went to was under the bleachers, here was where most of the filming was. One of the groupmates was sitting under the bleachers while another was sitting on top with some of the shoe peeking out so that the camera could view it while recording. When I filmed this scene it was more difficult than the others because it was much harder to view the shoe on camera, than it was to see in person. I took many shots for this scene just to be sure that we hopefully got the right one. Most of today's filming was about an hour and fifteen minutes. After filming we went straight back to class to dump whatever was on our SD card. We also created a folder and put the footage on there. I also returned the tripod, camera and hall pass. I think that today was overall a pretty successful day and that I got a lot accomplished.
My group and I went to about 4 locations today to film. We used the sidewalk that is near building 21 and chiefs classroom for the first scene. the first scene is where you see the vans shoe kick up the penny board and where we ride the penny board down the pathway. The first scene is very important to me because this is where you show off the shoe for the very first time. I also believe that using a "skateboard" or "penny board" helps with the image of vans and what they stand for. The second location we used is the bus loop in front of some of the trees that are in that area. I stood in front of the trees looking down while my group mates did a pan vertically starting from my shoes up. This shot helps highlight the shoes once again. The greenery in the background also helps highlight the somewhat white shoes. I thought that looking down would also help the shoes standout much more.
The third location that we went to was the track, here we did a pan of the bleachers with a groupmate sitting on it. The fourth location that we went to was under the bleachers, here was where most of the filming was. One of the groupmates was sitting under the bleachers while another was sitting on top with some of the shoe peeking out so that the camera could view it while recording. When I filmed this scene it was more difficult than the others because it was much harder to view the shoe on camera, than it was to see in person. I took many shots for this scene just to be sure that we hopefully got the right one. Most of today's filming was about an hour and fifteen minutes. After filming we went straight back to class to dump whatever was on our SD card. We also created a folder and put the footage on there. I also returned the tripod, camera and hall pass. I think that today was overall a pretty successful day and that I got a lot accomplished.
Monday, October 21, 2019
Storyboard: commercial
Today, in class, we started brainstorming on ideas for our commercial. We infused some of the ideas we had seen in other Vans commercials to create our own creative ideas. We took into consideration the audience of our product such as teens and young adults. We thought about some cool, but also effective, shots we would like to input into our commercial. These included tracking shots, close-ups, and wide shots. We also wanted to make sure the focus was consistent on the Vans products. While thinking about different shots and how they were perceived, we started to figure out our storyline. We thought that it would be relatable to our audience and persuasive if we showed how Vans brought others together. We want the advertisement to seem simplistic but also have small details that contribute to the power of the scene. The setting and props will also play a big part of how the audience sees the Vans products.
Since Vans products are usually veered towards the skating atmosphere, we thought a good prop to use would be a skateboard. The skateboard could also act as a transition between scenes. We thought that using warm, natural lighting would be very realistic and effective. This would help convey the message of being together in an outdoor setting. In our setting, the colors are very neutral with pops of color coming from the Vans clothing. This includes the different colors that Vans’ shoes come in in order to promote individuality. The setting of the bleachers makes the commercial very relatable and realistic to teenagers because it is a familiar place to a variety of areas.
Our storyboard’s first scene is a medium close up and of someone about to ride a skateboard. The second scene is an extreme close up of the person riding the skateboard, but the eye level of the feet. It is going to be done as a pan shot. The third “scene” is going to start with a wide shot of 2 people away from each other sitting on the bleachers. There is going to be an over the shoulder shot of one person realizing both of the people are wearing Vans apparel. In the fourth, it is of a different person looking empowered bully wearing vans. This will be a long shot/ a tracking shot moving upward. The last shot will be a 3 shot of all the people on the bleachers talking and being together. The camera will zoom out and blur as words come across the screen along with the Vans logo.
Since Vans products are usually veered towards the skating atmosphere, we thought a good prop to use would be a skateboard. The skateboard could also act as a transition between scenes. We thought that using warm, natural lighting would be very realistic and effective. This would help convey the message of being together in an outdoor setting. In our setting, the colors are very neutral with pops of color coming from the Vans clothing. This includes the different colors that Vans’ shoes come in in order to promote individuality. The setting of the bleachers makes the commercial very relatable and realistic to teenagers because it is a familiar place to a variety of areas.
Our storyboard’s first scene is a medium close up and of someone about to ride a skateboard. The second scene is an extreme close up of the person riding the skateboard, but the eye level of the feet. It is going to be done as a pan shot. The third “scene” is going to start with a wide shot of 2 people away from each other sitting on the bleachers. There is going to be an over the shoulder shot of one person realizing both of the people are wearing Vans apparel. In the fourth, it is of a different person looking empowered bully wearing vans. This will be a long shot/ a tracking shot moving upward. The last shot will be a 3 shot of all the people on the bleachers talking and being together. The camera will zoom out and blur as words come across the screen along with the Vans logo.
Tuesday, October 15, 2019
Editing: lesson blog
Today we learned how to edit and how to use the cameras. We learned how to use the camera, the controls, and what accessories go with it. we learned how to use pinnacle which is the editing app we will use to edit our commercials and more. Before recording, you want to make sure that you have placed a SD card into the camera. To open the SD slot you push down lightly and it should just pop up. To turn on the camera you either open the screen or you find the on/off button. After that you just point your camera to whatever you want to film and press the button with a red line in it. To stop recording you will press the red button again. Make sure you take your SD card out when you are done filming, to prevent another person to record on ur card. It is recommended to take as many takes as you can because when the editing process begins you want to make sure you have enough takes so that if you don’t like a certain one you could use another take you took.
When you are done recording the editing process begins. Log into your computer and right click on the desktop to create a folder. The folder is where you will store most of your footage, this is important when you start editing in pinnacle. Whoever’s account you logged into the first time is the account you will log in each time you will edit so you can access the folder. now you will start the dumping process. everything from your SD card with be dumped into your folder. DCIM is where you will go to find all of your footage with dates and times already on it. You have to make sure that the dates and times on the camera match the dates and times on the DCIM so that the footage dates don’t get messed up. You will use the folder to import footage into pinnacle. This is how you will add footage to pinnacle so that you can edit it however you would like it to be.
Now to edit into pinnacle you will have to press on the tracks. The tracks are what “clips” or “runs” of your footage that is edited all together. To edit a particular clip you have to drag your footage bar to, track 2. Track 1 is for titles, track 3 is for sound. In track three this is where voiceovers take place and where you can place sound on top of your own audio. Track 3 is most important because in this track you can also edit your footage to make it shorter etc. In track 3 if you right click You can detach the audio from your clip, or mute it altogether. razor blade icon stops and starts your clip so that you can review your editing. The bold and all capitalized T is where you go to add a title. You simply click on the T write what you would like and choose your font, size, and color.
When you are done recording the editing process begins. Log into your computer and right click on the desktop to create a folder. The folder is where you will store most of your footage, this is important when you start editing in pinnacle. Whoever’s account you logged into the first time is the account you will log in each time you will edit so you can access the folder. now you will start the dumping process. everything from your SD card with be dumped into your folder. DCIM is where you will go to find all of your footage with dates and times already on it. You have to make sure that the dates and times on the camera match the dates and times on the DCIM so that the footage dates don’t get messed up. You will use the folder to import footage into pinnacle. This is how you will add footage to pinnacle so that you can edit it however you would like it to be.
Now to edit into pinnacle you will have to press on the tracks. The tracks are what “clips” or “runs” of your footage that is edited all together. To edit a particular clip you have to drag your footage bar to, track 2. Track 1 is for titles, track 3 is for sound. In track three this is where voiceovers take place and where you can place sound on top of your own audio. Track 3 is most important because in this track you can also edit your footage to make it shorter etc. In track 3 if you right click You can detach the audio from your clip, or mute it altogether. razor blade icon stops and starts your clip so that you can review your editing. The bold and all capitalized T is where you go to add a title. You simply click on the T write what you would like and choose your font, size, and color.
Friday, October 11, 2019
Planning: For Vans Commercial
We are figuring out where we are filming our commercial, what props we will need, our backup plan, and the basic idea for it. We are doing a vans commercial, so it has to capture what the brand vans usually portrays.. For this blog, we need to explain our plan for our commercial in detail and make sure we know what are doing so we can start story-boarding next class. We need to talk about the props that we are going to use, the costumes we are going to wear, the location, and what we will do if we cannot use our original plan, and make a schedule for our commercial.
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
Tuesday, October 8, 2019
Research blog: Commercial Conventions
My group and I are doing our commercial for the brand Vans. Vans' commercials use a variety of music, it can range from instrumental rock to a rhythmic strum on the guitar. The surroundings are normally neutral colored with the shoes capturing the eye by adding a pop of color or striking print. Their advertisements usually depict that their apparel can improve skating performance. The dialogue, if there is any, is done in a voice over which empowers and adds emphasis on the topic of individuality and expression.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
Sunday, October 6, 2019
Introduction of KG
Hello, I'm Kelly I'm half-Venezuelan and half white. Most of my friends describe me as funny, compassionate, ambitious and affectionate. On my free time I like to do many things, but I always like spending time with my friends and family no matter what. I live in an area that is very close to the beach, so usually on my free time i'm at the beach either swimming, tanning, jet skiing, paddleboarding, or just hanging with my friends. The only time I won't be at the beach is when there's the jellyfish called Man-o-war there. Another thing I like to do on my free time is go to Orlando to visit my sister and go to the parks. My sister is a very huge part in my life, me and her are extremely close even though she lives 190 miles away from me.
I also like to bring my dogs to the dog park on my free time. My dogs are like my family as well, I have 4 Maltese that I've had since I was four. My favorite food is potatoes; I love anything that has potatoes, mashed potatoes, baked potatoes, french fries, etc.
I'm really hardworking and when I set my mind to something I don't stop. In the future I see myself doing something in physical therapy, design and fashion, or/and in dermatology. I do not like nursing or the doctors in general because I have a phobia of needles.
I don't play sports on a team but I do enjoy playing basketball,football, and i'm starting to learn tennis. At my school FLHS I take aice english language, aice media studies, and aice marine. I'm in the Cambridge program so that I can receive my aice diploma, which is the reason i'm taking "aice" classes. I would like to go to UCF in state because I don't want to be too far from home, but I want to be just far enough. Receiving the cambridge diploma would help me achieve my goal of going to ucf. I've met many new friends in the past year and i'm doing well in my classes.
welcome to my blog!!
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