We are done filming our commercial and have submitted it. While filming I learned a lot on editing, Sound, and camera movements. But specifically I learned that you have to be very organized while filming. Your storyboard is a very important piece of information that guides you the whole time you’re filming. What I didn’t learn very good is how to specifically dump our footage from the camera, to the computer. Another thing I learned but I’m not very strong at is editing on iMovie/pinnacle studios. I liked being on screen but For next time I’d rather be behind the camera. I’m very excited to film the music video now!
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
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