Assess the importance of marketing in the media area you have studied.
The importance of marketing in the film industry is, marketing is a necessity for a film to become successful and flourish. They accomplish this in several ways, one being through trailers on television, on social media platforms and using cross-media convergence. Film and movie marketing is happening around us all the time, and we just don’t take it into consideration or notice.
Marketing helps inform audiences on certain films that are being made or that have been made. If there were no marketing tactics, then audiences would have no clue that there's even a film. I personally only know a film is out or being made when I see the trailers of it on television or social media. The whole idea and goal for marketing is that it grabs audiences' attentions well enough for them to go purchase tickets to see the film. For Example, In the film Jurassic World the marketing team for that movie did many things to grab the attention of audiences. The film was distributed by universal studios, and Universal is a subsidiary company for Comcast. Since Comcast is the largest cable provider in the united states, they featured many of the Jurassic Park movies before Jurassic world came out. They also aired previews on NBC with the main actors talking about the film and gave a little sneak peek of it. The marketing team made sure to also market to younger children as well, they did this by using synergy to make video games, toys, and candies. My family and I personally went to see this film. Since my father had watched these movies throughout his childhood, he wanted to watch it, and since I was so intrigued about it, we went and saw it. Now I notice that this is also an amazing marketing tactic. They were marketing to different age groups to make everyone go see the film. Jurassic World became the third largest grossing movie of all time dominating the box office and it was nominated for many awards, due to all the marketing tactics. On the contrary, many will say marketing is important to a film but that it costs too much to do. While marketing big-time movies is expensive, institution's like Disney use Cross-Media convergences to overcome this issue. They will market the release of a new movie on other channels or use subsidiary companies that they also own. Not only does Disney do this they also will use synergy to promote their movies on other products like children's toys. For example, the film Beauty and the Beast was distributed with Walt Disney pictures and Walt Disney is the world's largest media conglomerate. Since Disney owns the channel ABC, they decided to produce a special edition of the show the Bachelor. They had the actors that played in the film host that episode which millions of people watch. The marketing team for Beauty and the Beast were very smart because not only did they save lots of money, but they also aired on a show that is surrounded by a rose, which the movie is the same. The marketing team did not stop there, they released toys at their Disney store and teamed up with companies like Target, Hot topic, and Hallmark to also market their item's.
Marketing helps inform audiences on certain films that are being made or that have been made. If there were no marketing tactics, then audiences would have no clue that there's even a film. I personally only know a film is out or being made when I see the trailers of it on television or social media. The whole idea and goal for marketing is that it grabs audiences' attentions well enough for them to go purchase tickets to see the film. For Example, In the film Jurassic World the marketing team for that movie did many things to grab the attention of audiences. The film was distributed by universal studios, and Universal is a subsidiary company for Comcast. Since Comcast is the largest cable provider in the united states, they featured many of the Jurassic Park movies before Jurassic world came out. They also aired previews on NBC with the main actors talking about the film and gave a little sneak peek of it. The marketing team made sure to also market to younger children as well, they did this by using synergy to make video games, toys, and candies. My family and I personally went to see this film. Since my father had watched these movies throughout his childhood, he wanted to watch it, and since I was so intrigued about it, we went and saw it. Now I notice that this is also an amazing marketing tactic. They were marketing to different age groups to make everyone go see the film. Jurassic World became the third largest grossing movie of all time dominating the box office and it was nominated for many awards, due to all the marketing tactics. On the contrary, many will say marketing is important to a film but that it costs too much to do. While marketing big-time movies is expensive, institution's like Disney use Cross-Media convergences to overcome this issue. They will market the release of a new movie on other channels or use subsidiary companies that they also own. Not only does Disney do this they also will use synergy to promote their movies on other products like children's toys. For example, the film Beauty and the Beast was distributed with Walt Disney pictures and Walt Disney is the world's largest media conglomerate. Since Disney owns the channel ABC, they decided to produce a special edition of the show the Bachelor. They had the actors that played in the film host that episode which millions of people watch. The marketing team for Beauty and the Beast were very smart because not only did they save lots of money, but they also aired on a show that is surrounded by a rose, which the movie is the same. The marketing team did not stop there, they released toys at their Disney store and teamed up with companies like Target, Hot topic, and Hallmark to also market their item's.
The way institutions promote their films is remarkably flexible. Marketing films are convenient because you can market them in many ways. Marketing is happening all around us. Intuitions will use social media, television, radio/music and many other platforms to market movies. In the 2018 movie Black Panther(s), marketing team had many events for it. They developed a mobile game and along with the mobile game they created an event as a contest to promote the movie. Marvel Studios also had a New York Fashion week event and it showcased different forms of fashion that were in the movie. They launched a website where audiences could go to buy merchandise, look at the cast, and buy movie tickets online. One of the most significant ways they marketed the movie was using cross-promotion and debuting the trailer during an NBA Finals game. This was a very smart tactic because many people were viewing from home and in the stadium. On the Black Panther soundtrack Kendrick Lamar performed at a college playoff game. Not only is Kendrick Lamar very famous, but he also has many fans. Many people were also viewing in the stadium and at home. The advertising for this movie was very smart because, they did market a lot for the movie, but it was in such creative ways that it didn’t seem like it. On the other side, audiences will say too much marketing is not always intellectually stimulating or impactful. This can be because of numerous reasons. Sometimes I do not want to see a film because I have seen so many ads for a movie, that it just feels like I've already watched it. This is the downside of marketing, if institutions don’t know how to market properly, they will make audiences not want to watch the film. However, there are many things institutions can do to prevent this. The film Furious 7 was distributed by Universal Pictures. Universal happens to also have a chain of theme parks, so a marketing tactic they utilized (which was not overbearing) was they created a new ride at Universal Orlando resort. They had a whole red-carpet event at the theme park. It allowed fans to be involved and ask the actors questions about the movie. The experience was hands on and allowed people to have fun while being interested with the movie. Marketing is very important because it must happen for the film to flourish.
With all is said and done, marketing is essential for a film to become successful. Intuitions must be creative in the ways they advertise to audiences so that they do not become overwhelmed. Marketing is also very flexible because you can do it in any way whether it's using, synergy, cross-promotion or more.
With all is said and done, marketing is essential for a film to become successful. Intuitions must be creative in the ways they advertise to audiences so that they do not become overwhelmed. Marketing is also very flexible because you can do it in any way whether it's using, synergy, cross-promotion or more.
